Every salesperson will at some point attend a class that instructs them on how to portray the Features and Benefits of the products that they sell.
It’s quite simple, really. When it comes to insurance, every policy has similar features to the other products on the market. It is HOW those Features affect the policyholder (the Benefits) that make any difference to the customer.
In today’s marketplace, the “Benefit statement” has become rather normalized. Customers have come to expect a similar range of benefits from every company that they shop. People expect to be sold the same ho-hum benefits – but most feel that the carefully crafted sales pitches are shaped to the advantage of the insurance company, not themselves.
It’s no secret. Insurance companies ARE out to make a profit. And who could blame them for doing that?
Most customers, however, are looking for something that they can’t find at the normal insurance agency – an impartial expert who will be their advocate in the insurance marketplace.
That is where the Independent Insurance Agent comes in. Because they are Independent, their main priority is the protection of the customer. They are able to give the expert advice that the customer craves. They can freely point out the upside and downside of each product and company. They can help the customer balance between the Price of the product and the Value that they will receive in exchange.
There is something that the Independent Agent can offer which goes beyond the traditional “Features and Benefits” sales pitch – and that is the VALUE ADDED of Impartial Advice. This Agent becomes the Ultimate Advocate for the client.
If you aren’t using an Independent Agent, you should be! We’d be more than happy to help you. You’ll find that a relationship with us is longer lasting, more informed, and that you are better prepared for the unexpected as a result.
Let us be YOUR Ultimate Advocate!
It’s quite simple, really. When it comes to insurance, every policy has similar features to the other products on the market. It is HOW those Features affect the policyholder (the Benefits) that make any difference to the customer.
In today’s marketplace, the “Benefit statement” has become rather normalized. Customers have come to expect a similar range of benefits from every company that they shop. People expect to be sold the same ho-hum benefits – but most feel that the carefully crafted sales pitches are shaped to the advantage of the insurance company, not themselves.
It’s no secret. Insurance companies ARE out to make a profit. And who could blame them for doing that?
Most customers, however, are looking for something that they can’t find at the normal insurance agency – an impartial expert who will be their advocate in the insurance marketplace.
That is where the Independent Insurance Agent comes in. Because they are Independent, their main priority is the protection of the customer. They are able to give the expert advice that the customer craves. They can freely point out the upside and downside of each product and company. They can help the customer balance between the Price of the product and the Value that they will receive in exchange.
There is something that the Independent Agent can offer which goes beyond the traditional “Features and Benefits” sales pitch – and that is the VALUE ADDED of Impartial Advice. This Agent becomes the Ultimate Advocate for the client.
If you aren’t using an Independent Agent, you should be! We’d be more than happy to help you. You’ll find that a relationship with us is longer lasting, more informed, and that you are better prepared for the unexpected as a result.
Let us be YOUR Ultimate Advocate!
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