Have you heard the parable of the farmer who had a goose that laid a golden egg? It goes somewhat like this…
A farmer and his wife had a goose that laid a golden egg every day. Enriched by these eggs, the farmer began to wonder if perhaps there was a great reserve of gold inside the goose. The pair decided to kill the goose – but to their shame discovered that the goose was, in every other respect, the same as any other hen. In their desperate bid to become rich all at once, they ended the daily resource by which their wealth was increased.
Though somewhat morbid, this tale enforces the valuable point that the goose hen’s true worth was in her ability to continue to provide a daily golden egg.
As an Insurance Agent, I work with customers on a daily basis who desire to insure their “Golden Eggs” – their house, their car, their belongings. While these things are definitely worth insuring, they are NOT the client’s most valuable asset.
Just last night, I sat with a customer in their dining room, and we had a thorough discussion about Mortgage Protection options. At the end of the conversation, the husband revealed that he had been so focused on protecting his assets that he had not considered insuring his most important asset – his own ability to earn an income.
"I was so focused on protecting my assets that I forgot to insure ME!"
You see, Life Insurance ultimately does not protect the house, the cars, and personal belongings. Life Insurance protects the PERSON who is able to generate the INCOME that pays for these things!
Another one of my customers put it this way:
“If I don’t protect my income, my family won’t have to worry about insuring a house and cars – because they won’t be able to afford those things, and therefore have no need to insure them!”
Let’s talk about insuring those Golden Eggs.
But while we’re at it, let us not forget to insure the Goose that lays the Golden Eggs!
Your family deserves that kind of protection. And YOU deserve an Ultimate Advocate to advise you in selecting that protection!