Every salesperson will at some point attend a class that instructs them on how to portray the Features and Benefits of the products that they sell.
It’s quite simple, really. When it comes to insurance, every policy has similar features to the other products on the market. It is HOW those Features affect the policyholder (the Benefits) that make any difference to the customer.
In today’s marketplace, the “Benefit statement” has become rather normalized. Customers have come to expect a similar range of benefits from every company that they shop. People expect to be sold the same ho-hum benefits – but most feel that the carefully crafted sales pitches are shaped to the advantage of the insurance company, not themselves.
It’s no secret. Insurance companies ARE out to make a profit. And who could blame them for doing that?
Most customers, however, are looking for something that they can’t find at the normal insurance agency – an impartial expert who will be their advocate in the insurance marketplace.
That is where the Independent Insurance Agent comes in. Because they are Independent, their main priority is the protection of the customer. They are able to give the expert advice that the customer craves. They can freely point out the upside and downside of each product and company. They can help the customer balance between the Price of the product and the Value that they will receive in exchange.
There is something that the Independent Agent can offer which goes beyond the traditional “Features and Benefits” sales pitch – and that is the VALUE ADDED of Impartial Advice. This Agent becomes the Ultimate Advocate for the client.
If you aren’t using an Independent Agent, you should be! We’d be more than happy to help you. You’ll find that a relationship with us is longer lasting, more informed, and that you are better prepared for the unexpected as a result.
Let us be YOUR Ultimate Advocate!
I’ll never forget the look on her face. She was truly angry!
At the time, I was working at a Big Name Bank as a Licensed Banker. As part of my role at the Bank, I often interacted with clients who were dealing with the financial effects of the loss of a loved one. Such was the case now.
“I am so mad at him! I try to just be the normal grieving widow, but he left me with such a mess!”
She began to tell her story. Her husband had made all of the financial decisions in the marriage, and she openly professed to be inept with money (her words). She had talked to him about getting Life Insurance, and he had made all of the decisions without any input from her.
Unfortunately, her husband DID pass. The policy he had purchased was small, and worst of all, access to the funds was only given to her upon his death. His long illness had already been a strain on their finances, but now she had to make all of the financial decisions without his help!
Now, as an experienced Life Insurance Agent, I find myself thinking about her and reliving the expression on her face!
It really doesn't have to be this way.
What if your family had access to a product that would give you access to the face value of the policy BEFORE you die?
What if you could sit down with your spouse, and make all of the decisions together – as a TEAM?
What if you could decide what to do with the house and the cars, how to continue to raise the kids, and how to pay off any debt BEFORE the grief and loss of a loved one enters the picture?
You see, as an Agent, I'm proud to offer products that aren't just “death benefits,” but are Quality of Life benefits as well!
If this is something you are interested in, watch this video, then get back to me!
Your family’s Ultimate Advocate,