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Have you heard the parable of the farmer who had a goose that laid a golden egg? It goes somewhat like this…

A farmer and his wife had a goose that laid a golden egg every day. Enriched by these eggs, the farmer began to wonder if perhaps there was a great reserve of gold inside the goose. The pair decided to kill the goose – but to their shame discovered that the goose was, in every other respect, the same as any other hen. In their desperate bid to become rich all at once, they ended the daily resource by which their wealth was increased.

Though somewhat morbid, this tale enforces the valuable point that the goose hen’s true worth was in her ability to continue to provide a daily golden egg.

As an Insurance Agent, I work with customers on a daily basis who desire to insure their “Golden Eggs” – their house, their car, their belongings. While these things are definitely worth insuring, they are NOT the client’s most valuable asset.

Just last night, I sat with a customer in their dining room, and we had a thorough discussion about Mortgage Protection options. At the end of the conversation, the husband revealed that he had been so focused on protecting his assets that he had not considered insuring his most important asset – his own ability to earn an income.

"I was so focused on protecting my assets that I forgot to insure ME!"

You see, Life Insurance ultimately does not protect the house, the cars, and personal belongings. Life Insurance protects the PERSON who is able to generate the INCOME that pays for these things!

Another one of my customers put it this way:

“If I don’t protect my income, my family won’t have to worry about insuring a house and cars – because they won’t be able to afford those things, and therefore have no need to insure them!”

Let’s talk about insuring those Golden Eggs.

But while we’re at it, let us not forget to insure the Goose that lays the Golden Eggs!

Your family deserves that kind of protection. And YOU deserve an Ultimate Advocate to advise you in selecting that protection!

We’re here for you!

Every salesperson will at some point attend a class that instructs them on how to portray the Features and Benefits of the products that they sell.

It’s quite simple, really. When it comes to insurance, every policy has similar features to the other products on the market. It is HOW those Features affect the policyholder (the Benefits) that make any difference to the customer.

In today’s marketplace, the “Benefit statement” has become rather normalized. Customers have come to expect a similar range of benefits from every company that they shop. People expect to be sold the same ho-hum benefits – but most feel that the carefully crafted sales pitches are shaped to the advantage of the insurance company, not themselves.

It’s no secret. Insurance companies ARE out to make a profit. And who could blame them for doing that?

Most customers, however, are looking for something that they can’t find at the normal insurance agency – an impartial expert who will be their advocate in the insurance marketplace.

That is where the Independent Insurance Agent comes in. Because they are Independent, their main priority is the protection of the customer. They are able to give the expert advice that the customer craves. They can freely point out the upside and downside of each product and company. They can help the customer balance between the Price of the product and the Value that they will receive in exchange.

There is something that the Independent Agent can offer which goes beyond the traditional “Features and Benefits” sales pitch – and that is the VALUE ADDED of Impartial Advice. This Agent becomes the Ultimate Advocate for the client.

If you aren’t using an Independent Agent, you should be! We’d be more than happy to help you. You’ll find that a relationship with us is longer lasting, more informed, and that you are better prepared for the unexpected as a result.

Let us be YOUR Ultimate Advocate!

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Let’s Work Together!

6/4/2016

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I’ll never forget the look on her face. She was truly angry!

At the time, I was working at a Big Name Bank as a Licensed Banker. As part of my role at the Bank, I often interacted with clients who were dealing with the financial effects of the loss of a loved one. Such was the case now.

“I am so mad at him! I try to just be the normal grieving widow, but he left me with such a mess!”

She began to tell her story. Her husband had made all of the financial decisions in the marriage, and she openly professed to be inept with money (her words). She had talked to him about getting Life Insurance, and he had made all of the decisions without any input from her.

Unfortunately, her husband DID pass. The policy he had purchased was small, and worst of all, access to the funds was only given to her upon his death. His long illness had already been a strain on their finances, but now she had to make all of the financial decisions without his help!

Now, as an experienced Life Insurance Agent, I find myself thinking about her and reliving the expression on her face!

It really doesn't have to be this way.

WHAT IF?

What if your family had access to a product that would give you access to the face value of the policy BEFORE you die?

What if you could sit down with your spouse, and make all of the decisions together – as a TEAM?

What if you could decide what to do with the house and the cars, how to continue to raise the kids, and how to pay off any debt BEFORE the grief and loss of a loved one enters the picture?

You see, as an Agent, I'm proud to offer products that aren't just “death benefits,” but are Quality of Life benefits as well!

If this is something you are interested in, watch this video, then get back to me!

Your family’s Ultimate Advocate,
Juan Alvear

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The Goose and the Golden Eggs

Features And Benefits

Let’s Work Together!

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